In this journey, there are several touchpoints that a potential buyer goes through to become an actual customer.Īn example of a touchpoint could be someone who has just signed up for your email newsletters receiving a welcome email like this: Potential customers undergo what you call a customer journey. Incorporating responsive design in your email marketing gives users a better overall experience, allowing them to view your content without having to squint, pinch, or zoom their way through. It’s not uncommon for someone to go from their laptops to their mobile phones and then to a tablet all in the span of just a few hours. The mentioned statistics also show that lots of people use multiple devices when checking their emails. Return to Table of Contents How responsive emails can help your business Provide a better user experience This goes to show that if you want to integrate emails into your marketing strategy, you’ll need to make them responsive. In fact, a report from Adobe in 2018 pointed out that 81% of survey responders used a smartphone to check emails. and across the world are on mobile devices.Ī Litmus survey claims that 41.6% of all emails are opened on mobile in 2021, which means it’s safe to assume that at least half of your email newsletter recipients are viewing your content on a smartphone. The importance of responsive email designĪccording to Perficient’s analysis of Google data for 2020, nearly two-thirds of visits to websites in the U.S. However, if this is responsive, that section may shift to a single-column layout instead when viewed on mobile devices to make sure that the items aren’t crowded and hinder user experience. The middle section (which adopts a two-column layout) may look as is when the email is viewed on a laptop. Take this email newsletter template for example: Responsive email design guarantees the same smooth user experience, whether the person is reading the email on their laptop, their tablet, or their mobile device. Different elements of the email may shift around to fit the device’s screen and max width while still having the text and images large enough to read. Simply put, responsive email design refers to creating email content that is custom fit for the reader’s device of choice. How responsive emails can help your business.The importance of responsive email design.START CREATING FOR FREE Click to jump ahead: Interested in getting a responsive email template? Customize one using our Email Maker and export it to HTML to use with your email client. A successful email marketing campaign asks for much more than just the ability to write-you’ll need to acquaint yourself with email strategy, customer journey, performance analytics, and more.īut let’s take it slowly, shall we? The first important thing that you will need to create is responsive email designs. Let’s look into what is a responsive design, how it can help your business and responsive email design best practices you can apply to your email campaign. According to Statista, there will be over 4.1 billion active email users in 2021, and that number is expected to grow to 4.3 billion in 2023.īut before you go and compose tons of emails, know that it isn’t as simple as that. When you place div's and tables between the Īlso find the attached example OML that I added.Emailing is by far one of the most effective digital marketing tools out there. There for I use this part of HTML in an expression. The email will be rendered just like on a computer and therefore very hard to read. Only when doing this with Outsystems tables the rending on a Iphone is not correct. The middle column has a fixed with of 580px this is the holder for all the content and the other two have no width and should make the middle column in the center of the screen. I tried to build all the tables to Outsystems tables only ran into a problem with the first table that has tree columns. Outlook does not accept background colours on a links and because the color of the font was white the link was not visible.įor the basis I used the HTML of this page: They reported to us that the links were not visible in Outlook. The problem: for the most part Outlook is the problem, we had some a links in emails and sending them to a customer. Wanted to share some findings to save you a lot of time! I just spent a lot of hours on getting Outsystems to send emails that are responsive.
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